ABSTRACT

To address the prohibitive cost of qualitative research and to increase the utility and versatility of collected data, this paper puts forth the idea of reusing and sharing qualitative data. This procedure may be employed not only across projects carried out by the same researchers (reuse), but perhaps more importantly also across scholars working separately prior to data analysis (sharing). The paper then notes possible opportunities, important considerations, barriers, benefits, and recommendations for data reuse and sharing.

中文翻译：

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在定性消费者研究中重复使用和共享数据

摘要

为了解决定性研究的高昂成本并提高收集数据的实用性和多功能性，本文提出了重用和共享定性数据的想法。该程序不仅可以在同一研究人员开展的项目中使用（重用），而且更重要的是，在数据分析之前单独工作的学者（共享）也可以使用。然后，该文件指出了数据重用和共享的可能机会、重要考虑因素、障碍、好处和建议。