In this paper we describe expertise as a way of seeing. We use match analysis `punditry’ as a setting to show how professional vision is interactionally achieved in TV sport broadcasts through environmentally coupled gestures enhanced by camera actions and a new technology of vision called telestrator. The paper is based on data from video sequences of (English) football TV broadcasts where the pundit shows to the TV host in the studio and to the non-expert audience at home what happened during a football match. We argue that the transparency of seeing is the product of an artfully instructed process whereby the pundit shows what should be seen, how it should be made accountable, and what the audience should expect in order to fully appreciate what they see. The paper shows how broadcasted match analysis expertise interactionally achieves this through the time-critical linking of talk, gesture, and technological environment.

在本文中，我们将专业知识描述为一种观察方式。我们使用匹配分析“专家”作为设置来展示如何通过相机动作和一种称为 Telestrator 的新技术增强环境耦合手势，在电视体育广播中以交互方式实现专业视觉。该论文基于（英语）足球电视广播的视频序列数据，其中专家向演播室的电视主持人和在家中向非专业观众展示足球比赛期间发生的事情。我们认为，观看的透明度是一个巧妙指导过程的产物，在这个过程中，专家展示了应该看到什么，应该如何对其负责，以及观众应该期望什么才能充分欣赏他们所看到的。