Using a structural equation model, this study examined the influence of tourists' satisfaction with COVID-19 practices at destinations on tourists' value, satisfaction, and behavioral intentions (revisit and recommendation intentions). From a sample of 405 tourists who participated in outdoor recreation trips after March 2020, this study found that satisfaction with COVID-19 practices at destinations had significant impacts on tourists’ perceived value, overall satisfaction, and revisit/recommendation intentions, controlling for the impacts of socio-demographic, trip, and destination-related factors. This study also examined how first-time and repeat visitors developed behavioral intentions differently, using multi-group analysis. Specifically, revisit/recommendation intentions for repeat visitors were not associated with satisfaction with COVID-19 measures, whereas the relationships were significant for first-time visitors. Finally, theoretical and managerial implications based on study findings were outlined and recommendations for future research were made.

本研究使用结构方程模型研究了游客对目的地 COVID-19 实践的满意度对游客价值、满意度和行为意图（重访和推荐意图）的影响。本研究从 2020 年 3 月之后参加户外休闲旅行的 405 名游客的样本中发现，对目的地 COVID-19 实践的满意度对游客的感知价值、整体满意度和重游/推荐意愿有显着影响，控制了影响社会人口统计、旅行和目的地相关因素。本研究还使用多组分析研究了首次访问者和重复访问者如何以不同的方式发展行为意图。具体来说，重复访问者的重访/推荐意图与对 COVID-19 措施的满意度无关，而这种关系对首次访问者来说意义重大。最后，概述了基于研究结果的理论和管理意义，并对未来的研究提出了建议。