ABSTRACT

Following earlier ethnographic research on experiential immersion in nature that probe consumer responses to the poignant risks and tensions of the nature harmony paradox (Canniford and Shankar 2013 Canniford, Robin, and Avi Shankar. 2013. “Purifying Practices: How Consumers Assemble Romantic Experiences of Nature.” Journal of Consumer Research 39: 1051–1069.[Crossref], [Web of Science ®] , [Google Scholar]; Scholz, Joachim, and Jay Handelman. “Living in Harmony with Nature: A Post-Human Analysis of Consumers' Relationships with Nature.” In NA – Advances in Consumer Research, edited by June Cotte and Stacy Wood, Vol. 42, 668–669. Duluth: Association for Consumer Research, 2014), my goal with this paper is to understand the emotional dynamics embedded in this paradox while camping. By introducing new methodological tools for autoethnography, I integrate 22 years of introspective participant-observation as a seasonal RV (recreational vehicle) camper while reckoning with the contradiction between nature's extraordinary experiences and its betrayal. Transformational interactions with the forest and its creatures failed to balance escalating feelings of despair when rain, mold, mildew, fungi and mice invaded my space and belied the natural world's romantic appeal. This paper adds to the literature on consumer frustration by demonstrating the benefits of an autoethnographic methodology to discover, interpret and understand deeply felt emotions pervading the nature harmony paradox while camping.

摘要

继早期关于体验沉浸在自然中的民族志研究，探索消费者对自然和谐悖论的尖锐风险和紧张局势的反应（Canniford 和 Shankar，2013 年） 坎尼福德、罗宾和阿维尚卡尔。2013 年。“净化实践：消费者如何组装自然的浪漫体验。” 消费者研究杂志39：1051 – 1069。[交叉引用]、[Web of Science®]、 [谷歌学术]；肖尔茨、约阿希姆和杰伊·汉德曼。“与自然和谐相处：消费者与自然关系的后人类分析。” 在北美——消费者研究的进展，由 June Cotte 和 Stacy Wood 编辑，Vol。42, 668–669。德卢斯：消费者研究协会，2014 年），我撰写本文的目标是了解露营时这种悖论中蕴含的情感动力。通过引入自我民族志的新方法论工具，我将 22 年的内省参与者观察整合为季节性 RV（休闲车）露营者，同时考虑到大自然的非凡体验与其背叛之间的矛盾。当雨水、霉菌、霉菌、真菌和老鼠侵入我的空间并掩盖了自然世界的浪漫魅力时，与森林及其生物的变革性互动未能平衡不断升级的绝望感。本文通过展示自我民族志方法学发现的好处，增加了关于消费者挫折感的文献，