US farmers market managers must be strategic in deciding which vendors sell at their markets. They would benefit from understanding how market characteristics impact vendor sales, although the few studies that have explored this topic have found inconclusive results. We use a unique panel database of sales at 13 farmers markets to estimate how vendors' sales are influenced by the characteristics of their farmers market. We find that average sales at weekend farmers markets becomes increasingly large as farmers markets increase in size. At weekday markets, average sales increase as small markets add vendors but eventually decline as markets become larger. These results could occur if weekend markets attract shoppers from increasingly greater distances as they become larger, while average sales eventually decline as weekday markets increase in size due to vendor competition. Produce vendors experience higher average sales at weekend markets than weekday markets and experience a relatively small increase in sales as market size increases. Vendors of hot prepared foods experience higher sales at weekday markets [EconLit Citations: Q10, Q12, Q13].

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农贸市场特征对小贩销售的影响

美国农贸市场经理在决定哪些供应商在他们的市场上销售时必须具有战略性。他们将从了解市场特征如何影响供应商销售中受益，尽管探索该主题的少数研究发现了不确定的结果。我们使用 13 个农贸市场的独特销售面板数据库来估计供应商的销售额如何受到农贸市场特征的影响。我们发现，随着农贸市场规模的扩大，周末农贸市场的平均销售额变得越来越大。在工作日市场，平均销售额随着小市场增加供应商而增加，但最终随着市场变大而下降。如果周末市场随着规模的扩大而吸引距离越来越远的购物者，这些结果可能会出现，而由于供应商竞争，随着工作日市场规模的扩大，平均销售额最终会下降。与工作日市场相比，农产品供应商在周末市场的平均销售额更高，并且随着市场规模的增加，销售额的增长相对较小。热加工食品供应商在工作日市场的销售额较高 [EconLit Citations: Q10, Q12, Q13]。