Prestige is widely considered to positively influence the careers of artists, and the Venice Biennale is arguably the most prestigious event in the international visual arts calendar. This article examines the impact that appearing in the Venice Biennale has on artists’ careers. With a sample of 98 artists from six countries who participated in the Biennale in the 20 years between 1997 and 2017, we used data relating to artists’ exhibition activity over a 10 year window split equally prior to and after their appearance at Venice to test how appearance at the Biennale impacts on total exhibition activity, as well as on their solo and international exhibition activity. The article examines whether a positive ‘Venice effect’ can be identified in participating artists’ career development by comparing changes in exhibition activity. We test whether gender, career stage and representing a peripheral art country (as opposed to a core art country) has an impact on artists’ post-Venice Biennale exhibition activity level. The article finds no evidence to support the existence of a universal ‘Venice effect’ in the number of exhibitions that artists appear in after their appearance. However, two findings do suggest a limited positive impact. Firstly, more established artists appear in a greater proportion of international and solo exhibitions after their appearance at the Biennale, suggesting that the quality of exhibition opportunities increases as a result of their exposure at Venice. Secondly, one country – South Korea – experiences an increase in the volume of exhibition opportunity after their appearance at Venice. This increase is apparent across male and female artists, and at all career stages. The article argues that the influence of Biennale appearance on an artist's career depends on the approach taken to selection by the country they represent, as well as the approach taken to the Biennale opportunity by each cohort and individual artist.

声望被广泛认为对艺术家的职业生涯产生积极影响，威尼斯双年展可以说是国际视觉艺术日历中最负盛名的活动。本文考察了威尼斯双年展对艺术家职业生涯的影响。我们以 1997 年至 2017 年 20 年间参加双年展的 6 个国家的 98 位艺术家为样本，使用与艺术家在威尼斯亮相前后 10 年的展览活动相关的数据来测试双年展的出现对整个展览活动以及他们的个人和国际展览活动都有影响。本文通过比较展览活动的变化来检验是否可以在参与艺术家的职业发展中识别出积极的“威尼斯效应”。我们测试性别、职业阶段和代表边缘艺术国家（相对于核心艺术国家）是否对艺术家在威尼斯双年展后的展览活动水平有影响。文章没有发现任何证据支持艺术家出现后参加的展览数量存在普遍的“威尼斯效应”。然而，有两项发现确实表明其积极影响有限。首先，更多的知名艺术家在双年展亮相后出现在国际和个展中的比例更高，这表明他们在威尼斯的曝光率提高了展览机会的质量。其次，一个国家——韩国——在威尼斯亮相后展览机会增加了。这种增长在男性和女性艺术家中都很明显，并在所有职业阶段。文章认为，双年展的出现对艺术家职业生涯的影响取决于他们所代表的国家所采取的选择方法，以及每个队列和个人艺术家对双年展机会采取的方法。