ABSTRACT

Transitioning fashion towards sustainability will require changes in practices including the design, production, promotion, sale and consumption of clothing. Using data gathered through a qualitative method termed ‘wardrobe examinations’, this article examines fashion consumption through the lens of social practice theory in order to better understand how the practice of fashion consumption can become more sustainable. Through analysis of the wardrobe examinations an everyday aesthetic of dressing comes to light that includes negotiations between practicalities, emotional experiences, and the process of self-fashioning. I argue that the practice of fashion consumption is already layered and treacherous well before sustainability issues are considered, and the sustainable fashion movement – including activists, designers and retailers – must recognize and address this complexity if it hopes to fruitfully engage consumers to support a sustainable transition. I also highlight existing sustainable elements of fashion consumption that can be reinforced to aid the transition towards sustainability in the fashion sector.

摘要

将时尚转变为可持续发展将需要改变包括服装设计、生产、促销、销售和消费在内的实践。本文使用通过称为“衣橱检查”的定性方法收集的数据，通过社会实践理论的视角审视时尚消费，以更好地了解时尚消费实践如何变得更加可持续。通过对衣橱检查的分析，日常穿衣美学得以展现，其中包括实用性、情感体验和自我塑造过程之间的协商。我认为，在考虑可持续性问题之前，时尚消费的实践已经是分层和危险的，而可持续时尚运动——包括激进主义者，设计师和零售商——如果希望有效地吸引消费者支持可持续转型，就必须认识到并解决这种复杂性。我还强调了时尚消费中现有的可持续元素，这些元素可以得到加强，以帮助时尚界向可持续发展过渡。