ABSTRACT

This study explores the potential benefits of different formats of behind-the-scenes content for educational science media using the Differential Susceptibility to Media Effects Model. We also consider potential gender differences in response to the behind-the-scenes content and the influence of using an on-camera host versus a solely voiced-over production. The results suggest that professionally produced behind-the-scenes content may help broaden participation with science media; that is, we found that these types of behind-the-scenes content increase engagement with science video among women who score lower in science curiosity.

中文翻译：

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通过幕后科学媒体吸引观众

摘要

本研究使用对媒体效应的差异敏感性模型探索了不同格式的幕后内容对教育科学媒体的潜在好处。我们还考虑了对幕后内容的潜在性别差异以及使用摄像机主持人与单独配音制作的影响。结果表明，专业制作的幕后内容可能有助于扩大对科学媒体的参与；也就是说，我们发现这些类型的幕后内容增加了科学好奇心得分较低的女性对科学视频的参与度。