This study explores the effects of colours on people's emotional states and behavioral intentions in a real-world city hotel guestroom. For this study, blue, yellow, and gray were selected. According to literature, when it is desired to make a change on colour scheme in hotel rooms, the alteration should be applied to secondary colour while keeping the dominant colour constant. Thus, in this study, the alterations of colour scheme are only applied to bedspread and pillows fabrics. As results indicate, blue and yellow are associated with pleasure and arousal, whereas the gray colour evokes displeasure and no arousal. Yellow and blue are found to cause approach behavior in terms of customer loyalty, while the colour gray is found to cause avoidance behavior in city hotel guestrooms. There is a positive relationship between both pleasure and approach behavior and between arousal and approach behavior. The results can be useful for interior architects, designers, and hoteliers who emphasize touching guests' emotions and increasing approach behavior by creating favorable colour schemes. This study combines colour, emotion, and behavioral intentions in hospitality context which plays an essential role in filling gap in the literature about the effects of colour in a hospitality context.

中文翻译：

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城市酒店客房的色彩、情感和行为意图

本研究探讨了颜色对现实世界城市酒店客房中人们情绪状态和行为意图的影响。在这项研究中，选择了蓝色、黄色和灰色。根据文献，当需要对酒店客房的配色方案进行更改时，应在保持主色不变的情况下将更改应用于辅助色。因此，在本研究中，配色方案的改变仅适用于床罩和枕头面料。结果表明，蓝色和黄色与快乐和兴奋有关，而灰色则引起不快，没有兴奋。发现黄色和蓝色会导致客户忠诚度的接近行为，而灰色会导致城市酒店客房的回避行为。愉悦和接近行为之间以及唤醒和接近行为之间存在正相关关系。结果对于强调通过创造有利的配色方案来感动客人的情绪和增加接近行为的室内建筑师、设计师和酒店经营者来说可能很有用。这项研究结合了酒店环境中的颜色、情感和行为意图，这在填补关于颜色在酒店环境中的影响的文献中起着至关重要的作用。