ABSTRACT

This study examines the media coverage of the “Howdy Modi!” rally in Houston, Texas to understand how heavily mediatized rallies advance an ethnonationalist “American Hindutva” agenda. Content analysis followed by framing analysis was conducted on news articles published in September 2019. Content analysis revealed six topics including: spectacle, hype, and optics; Trump-Modi support; anti-Modi protests; negative coverage; anti-Islam/anti-Pakistan; and idealizing Modi. Frames included “rock star Prime Minister” and “Modi as an embodiment of (Hindu) grace.” Media coverage of Howdy Modi reinforced Hindu nationalism drawing upon cultural pride and anti-Muslim sentiment and represent a new and “spreadable” venue for its proliferation.

摘要

本研究考察了媒体对“Howdy Modi!”的报道。在得克萨斯州休斯敦举行的集会，以了解媒体化的集会如何推进民族主义的“美国印度教徒”议程。对 2019 年 9 月发布的新闻文章进行了内容分析和框架分析。内容分析揭示了六个主题，包括：奇观、炒作和光学；特朗普-莫迪的支持；反莫迪抗议；负面报道；反伊斯兰/反巴基斯坦；并理想化莫迪。框架包括“摇滚明星总理”和“莫迪作为（印度教）优雅的化身”。媒体对 Howdy Modi 的报道强化了印度教民族主义，利用文化自豪感和反穆斯林情绪，并代表了其扩散的新的“可传播”场所。