ABSTRACT

Property television is an increasingly popular form of lifestyle media, but its practical impact on the housing market is mostly unknown. In this analysis, I reveal one way that property television intervenes in the housing process by describing how it is interpreted and deployed as a cultural resource by real estate agents. Drawing on diverse forms of data, I find that while real estate agents are often critical of property television, they strategically use it to establish themselves as market experts; indeed, their criticisms set up a direct comparison between ‘unrealistic’ property television depictions and their own status as reliable and valuable market guides. These findings contribute to research on property and reality television, as well as to research on the role of culture in market exchange, by revealing the tangible role of this salient cultural object within housing interactions.

摘要

房地产电视是一种越来越流行的生活方式媒体，但它对房地产市场的实际影响却鲜为人知。在本分析中，我通过描述房地产经纪人如何将其解释为文化资源并将其部署为文化资源，揭示了房地产电视干预住房过程的一种方式。借助各种形式的数据，我发现虽然房地产经纪人经常对房地产电视持批评态度，但他们战略性地利用它来确立自己作为市场专家的地位；事实上，他们的批评直接将“不切实际”的房地产电视描述与他们自己作为可靠和有价值的市场指南的地位进行了比较。这些发现有助于研究财产和真人秀电视，以及研究文化在市场交换中的作用，