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Analysis of the predictive variables of socially responsible consumption
Business Strategy & Development ( IF 4.8 ) Pub Date : 2021-10-21 , DOI: 10.1002/bsd2.189
María Manuela Palacios‐González 1 , Antonio Chamorro‐Mera 2
Affiliation  

Achieving the Sustainable Development Goals proposed by the UN for 2030 implies designing strategies that promote socially responsible consumption. The effectiveness of these strategies will depend on understanding the variables that influence socially responsible behaviour. We must also bear in mind that these variables and this behaviour are of a dynamic, multidimensional and non-universal nature. The objective of this work is to identify how three attitudinal variables (emotional engagement, perceived consumer effectiveness and perception of personal gain) influence socially responsible consumption, through a model of structural equations. To do this, a survey was conducted of 415 Spanish consumers. The results reflect that socially responsible consumption is mainly explained by emotional engagement and to a lesser extent by perceived consumer effectiveness. In contrast, it is not influenced by perception of personal gain.

中文翻译:

社会责任消费的预测变量分析

实现联合国提出的 2030 年可持续发展目标意味着设计促进对社会负责的消费的战略。这些策略的有效性将取决于对影响社会责任行为的变量的理解。我们还必须记住,这些变量和这种行为是动态的、多维的和非普遍的。这项工作的目的是通过结构方程模型确定三个态度变量(情感参与、感知消费者有效性和个人收益感知)如何影响社会责任消费。为此,我们对 415 名西班牙消费者进行了调查。结果表明,对社会负责的消费主要由情感参与来解释,在较小程度上由感知的消费者有效性来解释。相反,它不受个人利益感知的影响。
更新日期:2021-10-21
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