Globally, governments implemented several quarantine periods to attempt to slow the spread of the COVID-19 virus. As a result, people were unable to carry out their daily activities in person, and many began to undertake activities online. Gyms and sports schools were among the economic sectors that were required to physically close their operations at the beginning of these quarantines. Thus, many people stopped exercising and turned to social networks as a form of entertainment. The aim of this study was to demonstrate how consumers found a new form of entertainment in the social networks of gyms and sports schools, which allowed them to be entertained and perform physical exercise at home. In this manner, consumers generated an e-loyalty towards the social networks of the gyms that they previously frequented physically. Thus, based on the e-loyalty of their social networks, gyms were able to identify a mechanism that enabled them to approach their consumers and continue offering a variety of products and services online, taking into account the context of COVID-19.

中文翻译：

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社交网络和电子忠诚度：COVID-19 隔离期间运动训练的新方式

在全球范围内，各国政府实施了多个隔离期，试图减缓 COVID-19 病毒的传播。因此，人们无法亲自进行日常活动，许多人开始在线开展活动。在隔离开始时，体育馆和体育学校是需要关闭其运营的经济部门之一。因此，许多人停止锻炼并转向社交网络作为一种娱乐形式。这项研究的目的是展示消费者如何在健身房和体育学校的社交网络中找到一种新的娱乐方式，让他们在家中获得娱乐并进行体育锻炼。通过这种方式，消费者对他们以前经常光顾的健身房的社交网络产生了电子忠诚度。因此，