During the last decades the Nordic media model has been challenged by neoliberal policy and welfare retrenchment. This study asks about the extent to which the values, functions and institutions of the “media welfare state” are supported by the adult Swedish citizenry, despite political mobilization against it. Drawing on a national survey (n = 2003) this study shows that the media welfare state is generally well-supported by the population. Using exploratory statistical analysis, we identify a media welfare state of mind. While widespread in the population, this attitudinal constellation is more common in older segments of the population, in the working-class, and by those who frequently use and trust public service media. The main conclusion is that support for the media welfare state primarily can be explained by political attitudes, where left-leaning and GAL-oriented individuals are more positive than people holding right-wing and TAN-attitudes.

在过去的几十年中，北欧媒体模式一直受到新自由主义政策和福利紧缩的挑战。本研究询问瑞典成年公民在多大程度上支持“媒体福利国家”的价值观、功能和制度，尽管有政治动员反对它。根据一项全国性调查 ( n  = 2003)，这项研究表明，媒体福利国家普遍受到民众的支持。使用探索性统计分析，我们确定了媒体福利心态. 虽然在人口中普遍存在，但这种态度星座在老年人口、工人阶级以及经常使用和信任公共服务媒体的人中更为常见。主要结论是，对媒体福利国家的支持主要可以用政治态度来解释，其中左倾和 GAL 导向的人比持有右翼和 TAN 态度的人更积极。