当前位置: X-MOL 学术International Political Sociology › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Periods, Pregnancy, and Peeing: Leaky Feminine Bodies in Swedish Military Marketing
International Political Sociology ( IF 3.5 ) Pub Date : 2021-10-20 , DOI: 10.1093/ips/olab025
Maria Stern 1 , Sanna Strand 2
Affiliation  

The notion of “leaky” female bodies has long rationalized the exclusion of women from military service. Yet, in an attempt to bolster enlistments by appealing to women, the Swedish Armed Forces (SAF) embarked on a marketing strategy that aims to break with gender stereotypes in order to fill its ranks. Most notably, in a 2018 recruitment campaign, an SAF billboard posed the question “Can I have my period in the field?” This article probes how the leaky female body is mobilized in SAF marketing campaigns and outreach activities. While remarkable for their commitment to gender parity, we aver that there is more going on in these campaigns that seemingly render women's bodies normal and unproblematic as military bodies than a move toward gender equality. The representations of female soldiering bodies that emerge reproduce a familiar form of militarism that promotes the necessity of a battle-ready military corps that is predictable, and poised for warring. Moreover, these explicitly feminist SAF campaigns also beckon with the possibility of becoming that transcends the bodily limitations of sex/gender in civilian as well as military life, in war as well as in peace—to become perhaps something/someone/somewhere else that only military service can offer.

中文翻译:

经期、怀孕和小便:瑞典军事营销中的漏水女性身体

长期以来,“漏水”女性身体的概念一直将女性排除在兵役之外合理化。然而,为了通过吸引女性来增加入伍人数,瑞典武装部队 (SAF) 开始了一项旨在打破性别刻板印象以填补其队伍的营销策略。最值得注意的是,在 2018 年的招募活动中,新加坡武装部队的广告牌提出了“我可以在战场上度过一段时光吗?”的问题。本文探讨了在新加坡武装部队营销活动和外展活动中如何动员渗漏的女性身体。尽管她们对性别平等的承诺令人瞩目,但我们断言,这些运动似乎使女性的身体正常且作为军事机构没有问题,而不是朝着性别平等迈进。出现的女性士兵身体的表现再现了一种熟悉的军国主义形式,它促进了可预测并准备好交战的战备军队的必要性。此外,这些明确的女权主义武装部队运动还召唤了成为超越平民和军事生活、战争和和平中的性/性别的身体限制的可能性——成为可能只有兵役可以提供。
更新日期:2021-10-20
down
wechat
bug