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Identifying latent shared mobility preference segments in low-income communities: Ride-hailing, fixed-route bus, and mobility-on-demand transit
Travel Behaviour and Society ( IF 5.850 ) Pub Date : 2021-10-13 , DOI: 10.1016/j.tbs.2021.09.011
Xinyi Wang 1 , Xiang Yan 2 , Xilei Zhao 2 , Zhuoxuan Cao 2
Affiliation  

Concepts of Mobility-on-Demand (MOD) and Mobility as a Service (MaaS), which feature the integration of various shared-use mobility options, have gained widespread popularity in recent years. While these concepts promise great benefits to travelers, their heavy reliance on technology raises equity concerns as socially disadvantaged population groups can be left out in an era of on-demand mobility. This paper investigates the potential uptake of MOD transit services (integrated fixed-route and on-demand services) among travelers living in low-income communities. Specially, we analyze people's latent attitude towards three shared-use mobility services, including ride-hailing services, fixed-route transit, and MOD transit. We conduct a latent class cluster analysis of 825 survey respondents sampled from low-income neighborhoods in Detroit and Ypsilanti, Michigan. We identified three latent segments: shared-mode enthusiast, shared-mode opponent, and fixed-route transit loyalist. People from the shared-mode enthusiast segment often use ride-hailing services and live in areas with poor transit access, and they are likely to be the early adopters of MOD transit services. The shared-mode opponent segment mainly includes vehicle owners who lack interests in shared mobility options. The fixed-route transit loyalist segment includes a considerable share of low-income individuals who face technological barriers to use the MOD transit. We also find that males, college graduates, car owners, people with a mobile data plan, and people living in poor-transit-access areas have a higher level of preferences for MOD transit services. We conclude with policy recommendations for developing more accessible and equitable MOD transit services.



中文翻译:

识别低收入社区中潜在的共享出行偏好细分:叫车、固定路线巴士和按需出行

近年来,按需移动 (MOD) 和移动即服务 (MaaS) 的概念以集成各种共享使用的移动选项为特色,已广受欢迎。虽然这些概念为旅行者带来了巨大的好处,但它们对技术的严重依赖引发了公平问题,因为在按需出行的时代,社会弱势群体可能会被排除在外。本文调查了生活在低收入社区的旅行者对 MOD 过境服务(综合固定路线和按需服务)的潜在采用。特别地,我们分析了人们对三种共享使用的移动服务的潜在态度,包括叫车服务、固定路线公交和 MOD 公交。我们对从底特律和密歇根州伊普西兰蒂的低收入社区抽样的 825 名调查受访者进行了潜在类别聚类分析。我们确定了三个潜在部分:共享模式的狂热者共享模式的对手,以及固定路线公交的忠实拥护者。从人民共享模式发烧友段经常使用乘骑欢呼服务和生活在过境访问贫困地区,他们很可能成为MOD过境服务的早期采用者。在共享模式的对手段主要包括车主谁缺乏共享移动选项的利益。在固定路线运输忠诚段包括相当一部分在使用 MOD 运输时面临技术障碍的低收入个人。我们还发现男性、大学毕业生、车主、拥有移动数据计划的人以及生活在交通不便地区的人对 MOD 交通服务的偏好程度更高。最后,我们提出了关于开发更方便和公平的 MOD 过境服务的政策建议。

更新日期:2021-10-14
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