Using data from India and the USA, this research expands the expectation–confirmation model (ECM) to include constructs like neutral confirmation, customer-to-customer (C2C) interactions and perceived content quality as antecedents to perceived enjoyment, perceived usefulness, user satisfaction, continuance, and recommendation intentions. Across both countries, except for the influence of C2C interactions on perceived enjoyment and of perceived usefulness on recommendation intentions, the remaining hypotheses are supported. There are cross-country differences in the magnitude of the paths from neutral confirmation and C2C interactions to perceived usefulness, and of paths from perceived enjoyment and satisfaction to continuance intentions.

本研究使用来自印度和美国的数据，扩展了期望-确认模型 (ECM)，将中性确认、客户对客户 (C2C) 交互和感知内容质量等结构作为感知享受、感知有用性、用户满意度的前因、继续和推荐意图。在这两个国家中，除了 C2C 交互对感知享受和感知有用性对推荐意图的影响外，其余假设得到支持。从中立确认和 C2C 交互到感知有用性的路径，以及从感知享受和满意到持续意图的路径，在跨国方面存在差异。