Wind energy is a valuable resource, but many developing and emerging economies (DEEs) are not utilizing the tremendous wind capacity available to them. This means there is a potential for wind turbine original equipment manufacturers (OEMs) to penetrate new markets to increase profits, and to contribute to Sustainable Development Goals. This article explores the potential triggers for wind energy diffusion and provides the basis for inclusive market entry strategies for wind power OEMs. Indications are that early wind energy path creation is driven by climate adaptation, vested interests in fossil fuels and hydropower, and the business case potential. A negative business case potential in many DEEs formed a substantial barrier. A shift to increased local value creation, collaboration with traditional power producers, and promoting wind for climate adaptation are key novel inclusive market entry strategies to open and develop new markets.

中文翻译：

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风能市场准入：原始设备制造商的战略方法

风能是一种宝贵的资源，但许多发展中经济体和新兴经济体 (DEE) 并未利用其可用的巨大风能。这意味着风力涡轮机原始设备制造商 (OEM) 有潜力进入新市场以增加利润，并为可持续发展目标做出贡献。本文探讨了风能扩散的潜在触发因素，并为风电 OEM 的包容性市场进入策略提供了基础。迹象表明，早期风能路径的创建是由气候适应、化石燃料和水电的既得利益以及商业案例潜力驱动的。许多 DEE 中的负面商业案例潜力形成了巨大的障碍。转向增加本地价值创造，与传统电力生产商合作，