Purpose

The purpose of this paper is to understand and identify the various characteristics of the institutional environment and the factors that propitiate the attraction of franchise chains to cities in the interior, using Brazil as an analysis.

Design/methodology/approach

Secondary data from the Brazilian Institute of Geography and Statistics were used. It comprised a sample of 1,683 Brazilian cities with commercial outlets featuring franchise brands. It was limited to cities with populations of up to 100,000 inhabitants that did not constitute metropolitan regions. The statistical technique performed was multiple regression.

Findings

The results of the multiple regression confirm the explanatory power of R² = 36% for the analyzed model. Such presence of franchise chains is based on four institutional dimensions and their environmental characteristics: demographic (demographic density); economic and financial (average monthly salary of formal workers and number of banking agencies); business (number of active companies and presence of shopping centers); and human resources (presence of higher education units).

Research limitations/implications

The main contribution of the study encompasses the call that regional institutional characteristics are part of knowledge guidelines on regional development and institutional environments for entrepreneurship. In this sense, the paper contributes to studies on regional development in particular, by punctuating the characteristics of the institutional environment of cities that are related to the existence of franchise chain brands.

Practical implications

Such contributions are addressed to managers and directors of expanding franchise chains, given the choice of locations that best enable the concept of their franchises. The fact that only 20% of franchises have a presence in these cities, even if it is admitted that for 70% of these chains, their businesses have the capacity to make these locations viable, shows the importance of this contribution.

Social implications

This study is addressed to public managers, represented by secretaries of municipal developments, in view of the construction of an institutional environment conducive to entrepreneurial activity, in this specific case, by franchises. It is an important mechanism for attracting new businesses and creating a virtuous cycle of regional development.

Originality/value

Specifically, knowledge is generated about the insertion of ventures based on the franchise business model in small- and medium-sized regional markets. A second feature involves the understanding of the insertion of enterprises in a large and heterogeneous emerging market.

中文翻译：

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区域发展与特许连锁的制度环境：中小城市的前沿

目的

本文的目的是理解和识别制度环境的各种特征以及促进特许连锁店吸引内陆城市的因素，以巴西为分析对象。

设计/方法/方法

使用了巴西地理和统计研究所的二手数据。它包括 1,683 个巴西城市的样本，这些城市的商业网点以特许经营品牌为特色。它仅限于人口不超过 100,000 且不构成大都市区的城市。执行的统计技术是多元回归。

发现

多重回归确认的结果的解释能力- [R 2 = 36％，为分析模型。特许连锁店的这种存在基于四个制度维度及其环境特征：人口（人口密度）；经济和金融（正式工人的平均月薪和银行机构的数量）；业务（活跃公司的数量和购物中心的存在）；和人力资源（高等教育单位的存在）。

研究限制/影响

该研究的主要贡献包括呼吁区域制度特征是关于区域发展和创业制度环境的知识指南的一部分。在这个意义上，本文通过强调与特许连锁品牌的存在相关的城市制度环境的特征，特别有助于区域发展的研究。

实际影响

考虑到选择最能实现其特许经营概念的地点，此类贡献是针对扩大特许经营连锁店的经理和董事的。事实上，只有 20% 的特许经营商在这些城市设有办事处，即使承认其中 70% 的连锁店的业务有能力使这些地点可行，这一事实表明了这种贡献的重要性。

社会影响

本研究针对以市政发展部秘书为代表的公共管理人员，以构建有利于创业活动的制度环境，在这种特定情况下，通过特许经营。是吸引新企业、形成区域发展良性循环的重要机制。

原创性/价值

具体来说，是根据特许经营模式在中小型区域市场中建立企业的知识。第二个特征涉及对企业在庞大而异类的新兴市场中的插入的理解。