Embodied cognition research documents the interplay between physical sensations and corresponding psychological experiences within the individual. Accordingly, physical warmth leads to a sense of social inclusion, and being socially rejected leads to physical coldness. In the current research, we demonstrate that these embodied cognition relationships also apply to a media consumer and a media character with whom the consumer identifies. In Study 1, participants (N = 120) read one of four narratives in which we manipulated identification with the protagonist and her social exclusion/inclusion situation. In Study 2 (N = 120), the narrative described the protagonist experiencing coldness/warmth in high/low identification conditions. The findings suggest that when the character experiences either the physical or the psychological state, the identifying consumer consequently experiences either psychological feelings or physical sensations, respectively. We discuss potential limitations of the study and also its contribution to media psychology and to embodied cognition research.

中文翻译：

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具身认知与媒体参与：当主角的孤独让读者感到冷漠（反之亦然）

具身认知研究记录了个人身体感觉和相应心理体验之间的相互作用。因此，身体温暖会导致社会包容感，而被社会拒绝会导致身体寒冷。在当前的研究中，我们证明了这些具身认知关系也适用于媒体消费者和消费者认同的媒体角色。在研究 1 中，参与者 (N = 120) 阅读了四种叙述之一，在这些叙述中，我们操纵了对主人公的认同以及她的社会排斥/包容情况。在研究 2 (N = 120) 中，叙述描述了主人公在高/低识别条件下经历冷/热。研究结果表明，当角色经历身体或心理状态时，因此，识别消费者分别体验心理感受或身体感受。我们讨论了这项研究的潜在局限性，以及它对媒体心理学和具身认知研究的贡献。