Research in dark tourism has been ongoing for over two decades. Although in practice, many dark tourism destinations adjusted the lighting of the display environment to influence tourist experience, little is known about the sensory stimulation of non-text related content (e.g., lighting of the environment or darkness of visual materials) on dark tourists' psychological experience. This study examined the influence of visual darkness on tourists' dark experience and explored the relationship between visual darkness and psychological darkness through a content analysis of online comments and photos for 30 dark tourism destinations worldwide, followed by four experiments. Results showed that the stimulation of visual darkness affected dark tourists’ psychological experience and behavioral intentions (including recommendation intention and touch preference), and such embodied effect existed in both two-dimensional plane and three-dimensional space. The study provides many practical implications for experience creation of dark tourism destinations.

对黑暗旅游的研究已经进行了二十多年。尽管在实践中，许多黑暗旅游目的地调整了展示环境的照明来影响游客体验，但对于非文本相关内容（例如环境照明或视觉材料的黑暗）对黑暗游客的感官刺激知之甚少。心理体验。本研究通过对全球 30 个黑暗旅游目的地的在线评论和照片进行内容分析，并随后进行了四项实验，研究了视觉黑暗对游客黑暗体验的影响，并探讨了视觉黑暗与心理黑暗之间的关系。结果表明，视觉黑暗的刺激影响了黑暗游客的心理体验和行为意图（包括推荐意图和触摸偏好），这种体现效应在二维平面和三维空间都存在。该研究为黑暗旅游目的地的体验创造提供了许多实际意义。