This study explores the role of authenticity in social enterprises. It argues that the quest for authenticity, which is composed of different constructs and entails several internal actions, helps a social enterprise navigate the typical risks inherent to its organizational form: mission drift and mission lock-in. Drawing on an inductive case study of a social enterprise which operates in the field of tourism, the study shows that the authenticity sought by the enterprise takes the form of consistency, conformity, connection, and exploration. This helps the social enterprise plot a course through the abovementioned risks.

中文翻译：

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如何避免摇摆：社会企业对旅游真实性的追求

本研究探讨了真实性在社会企业中的作用。它认为，对真实性的追求，由不同的结构组成并需要几个内部行动，有助于社会企业驾驭其组织形式固有的典型风险：使命漂移和使命锁定。通过对一家在旅游领域运营的社会企业的归纳案例研究，该研究表明，企业寻求的真实性表现为一致性、整合性、联系性和探索性。这有助于社会企业规划通过上述风险的路线。