Purpose

As it gains more popularity, e-wallets drive its users to spend more. Therefore, the purpose of this paper is to explore how and why e-wallets may encourage excessive spending behavior among young adult consumers.

Design/methodology/approach

An exploratory sequential or QUAL-QUANT design, combining qualitative and quantitative, is used in this study. It is a type of mixed-method design consisting of both the core and supplementary methods. The qualitative method is conducted in Study 1 using online focus group discussion to answer “why” and “how” questions, whereas the quantitative method is used in Study 2 to test or examine the hypothetical model. The questionnaires are extracted from focus group discussion in Study 1, which is further tested for validity and reliability and model estimation in Study 2. The model is evaluated using structural equation modeling.

Findings

Study 1 extracted four keywords to affect young adults spending behavior, easiness, promotions, self-control and perception of having more money (the illusion of liquidity). In Study 2, it is found that those four variables significantly affect spending behavior. Interestingly, it is also found in Study 2 that the illusion of liquidity mediates the relationship between self-control and spending behavior.

Research limitations/implications

During the COVID-19 pandemic, where a physical meeting is not encouraged, focus group discussion is conducted online via Zoom. Perhaps, this condition can be one limitation this study faced.

Originality/value

This study offers a theoretical contribution to the literature by exploring how and why e-wallet payment is connected to excessive spending behavior among young adult consumers. This study also provides a model that further explains the relationship between young adults’ spending behavior by adding the illusion of liquidity as the mediating variable.

中文翻译：

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电子钱包如何鼓励年轻成年消费者的过度消费行为？

目的

随着它越来越受欢迎，电子钱包促使其用户花费更多。因此，本文的目的是探讨电子钱包如何以及为何会鼓励年轻成年消费者的过度消费行为。

设计/方法/途径

本研究采用结合定性和定量的探索性序贯或 QUAL-QUANT 设计。它是一种由核心方法和补充方法组成的混合方法设计。定性方法在研究 1 中使用在线焦点小组讨论来回答“为什么”和“如何”的问题，而定量方法在研究 2 中用于测试或检查假设模型。问卷是从研究一的焦点小组讨论中提取的，在研究二中进一步检验了有效性和可靠性以及模型估计。该模型使用结构方程模型进行评估。

发现

研究 1 提取了四个关键词来影响年轻人的消费行为，easyness、promotions、self-control 和 perception of having more money (the illusion of liquidity)。在研究 2 中，发现这四个变量显着影响消费行为。有趣的是，研究二还发现流动性错觉在自我控制与消费行为之间的关系中起中介作用。

研究局限性/影响

在不鼓励举行实体会议的 COVID-19 大流行期间，焦点小组讨论通过 Zoom 在线进行。也许，这种情况可能是这项研究面临的一个限制。

原创性/价值

本研究通过探索电子钱包支付如何以及为何与年轻成年消费者的过度消费行为相关联，为文献提供了理论贡献。本研究还提供了一个模型，通过加入流动性错觉作为中介变量，进一步解释了年轻人消费行为之间的关系。