The COVID-19 crisis has become the most intense and long-lasting in the history of aviation. There is already a significant literature on the immediate impact of the outbreak, as well as on speculation on the future evolution of the industry. This paper seeks to contribute to this discussion by assessing a year into the crisis the demand related aspects and passenger behavioural impacts of the pandemic. Specifically, the paper aims to identify discrete market segments of air passengers according to their shared attitudes and preferences about air travel in light of the COVID-19 crisis, as well as past behaviour and future travel intentions. To achieve this, we analyse data from a large (n = 2096) online questionnaire survey of air passengers in Norway. The cluster analysis identifies four distinct passenger segments, with each displaying varying attitudes, behaviours, and levels of concern about air travel. One of these groups, described as the ‘Apprehensive Elders’, were identified as having the highest level of concern about flying, and subsequently showed a sharp decline in their intention to travel in the future. Another group, termed the ‘Cautious Commuters’, showed similarly enhanced levels of concerns about flying, but maintained a high propensity to fly following the pandemic despite these concerns. Regarding possible interventions to increase confidence in flying in the future, across all segments the data shows a clear preference for more ‘traditional’ active interventions, including wearing of face masks and enforcement of physical distancing, over and above passive or technological interventions. Norway represents a valuable case as a possible signal for future policy and practice in relation to the recovery of air travel following the pandemic. The findings have important implications for air transport managers and decision makers in terms of managing the perceptions and expectations of different passenger groups as air travel begins to return.

COVID-19 危机已成为航空史上最严重、最持久的危机。已经有大量文献讨论了疫情爆发的直接影响，以及对该行业未来发展的猜测。本文旨在通过评估危机一年后的需求相关方面和大流行对乘客行为的影响，为这一讨论做出贡献。具体来说，本文旨在根据航空乘客在 COVID-19 危机下对航空旅行的共同态度和偏好以及过去的行为和未来的旅行意图，确定航空乘客的离散细分市场。 为了实现这一目标，我们分析了针对挪威航空乘客的大型 ( n  = 2096) 在线问卷调查的数据。聚类分析确定了四个不同的乘客群体，每个群体都表现出不同的态度、行为和对航空旅行的关注程度。其中一个被称为“忧心忡忡的长者”的群体被认为对飞行的担忧程度最高，随后他们未来旅行的意愿急剧下降。另一个被称为“谨慎通勤者”的群体同样对飞行表现出更高程度的担忧，但尽管存在这些担忧，但在疫情爆发后仍然保持着较高的飞行倾向。关于增加未来飞行信心的可能干预措施，所有细分市场的数据都显示出明显偏好更“传统”的主动干预措施，包括戴口罩和强制保持身体距离，而不是被动或技术干预措施。挪威是一个有价值的案例，可以为大流行后航空旅行复苏的未来政策和实践提供一个可能的信号。随着航空旅行开始回归，这些发现对于航空运输管理者和决策者管理不同乘客群体的看法和期望具有重要意义。