For several decades, the Journal of Public Policy & Marketing has stimulated and led debates with far-reaching implications for consumer well-being, global relationships and, ultimately, human survival. The challenges we face have not disappeared but intensified. Today, we must respond to climate change, manage a global pandemic, and address disparities and inequities that threaten our planet in ways we are yet to comprehend fully. However, the JPP&M community remains well-placed to inform responses to these crises. This article draws together perspectives on new and long-standing questions and challenges, as we highlight the increasing urgency of addressing inequities and embedding sustainability at the heart of policy-making. Yet, while progress addressing these complex questions often has been slow, we also identify compelling opportunities. Sound policies and good marketing and consumption practices in response to health crises, environmental degradation, injustice, automation, violence and war; the transformational benefits following Constructive Engagement offer hope that, even when faced with unprecedented challenges, human resilience and ingenuity can create meaningful responses. As we address chronic and novel problems, we are confident JPP&M’s community of researchers, policy makers, and advocates will continue to bring innovation, insight, and rigor, and play a leading role in discovering solutions, locally and globally.

几十年来，《公共政策与营销杂志》激发并引领了对消费者福祉、全球关系以及最终人类生存具有深远影响的辩论。我们面临的挑战并没有消失，而是愈演愈烈。今天，我们必须应对气候变化，应对全球流行病，并以我们尚未完全理解的方式解决威胁我们星球的差异和不平等问题。然而，JPP&M社区仍然有能力为应对这些危机提供信息。本文汇集了对新的和长期存在的问题和挑战的观点，因为我们强调了解决不平等问题和将可持续性纳入政策制定核心的日益紧迫性。然而，虽然解决这些复杂问题的进展通常很缓慢，但我们也发现了令人信服的机会。应对健康危机、环境退化、不公正、自动化、暴力和战争的健全政策和良好的营销和消费做法；建设性参与带来的变革性好处带来了希望，即使面临前所未有的挑战，人类的韧性和创造力也能做出有意义的反应。在我们解决长期和新问题时，我们有信心JPP&M 研究人员、政策制定者和倡导者社区将继续带来创新、洞察力和严谨性，并在发现本地和全球解决方案方面发挥主导作用。