This article discusses online media’s contribution to the youthification of television through the case study of DRUCK (tr. Pressure, 2018–), the German format adaptation of SKAM (tr. Shame, 2015–17). Youthification is understood as the television industry’s attempts to reach and win back teen and tween viewers with strategies in production, representations, aesthetics and distribution. In DRUCK, online media are integral to the youthification in all these strategies. Our multifaceted analysis of this serial combines perspectives from media industry studies to investigate production strategies, sociological analysis of film and television to examine the thematic and narrative choices and theories of transmedia storytelling to make sense of the specific distribution choices.

本文通过对德国版SKAM (tr. Shame , 2015-17)的DRUCK (tr. Pressure , 2018–)的案例研究，探讨网络媒体对电视年轻化的贡献。青年化被理解为电视行业试图通过制作、表现、美学和发行方面的策略来吸引和赢回青少年和青少年观众。在DRUCK, 在所有这些策略中，在线媒体都是青年化不可或缺的一部分。我们对这个系列的多方面分析结合了媒体行业研究的视角来调查制作策略，电影和电视的社会学分析来检查主题和叙事选择以及跨媒体叙事理论，以了解特定的发行选择。