Purpose

This study aims to examine the influence of intellectual capital and knowledge management on competitive advantage with the mediation role of innovativeness in the Pakistan manufacturing industry. Moreover, differentiation strategy is used as a moderator between innovativeness and competitive advantage.

Design/methodology/approach

The data was collected from 387 manufacturing firms in Pakistan through questionnaires. Purposive random sampling was used to collect data. The partial least square structural equation modeling (PLS-SEM) method is used to test the proposed hypotheses. This study followed multiple regression analyses to see the influence of intellectual capital, knowledge management, innovativeness and differentiation strategy on competitive advantage.

Findings

The results elucidate that intellectual capital and knowledge management significantly determines innovativeness and competitive advantage. Moreover, innovativeness significantly mediates between intellectual capital, knowledge management and competitive advantage. Besides, innovativeness significantly determines competitive advantage. Business strategies significantly lead to competitive advantage. Finally, business strategies significantly moderate between innovativeness and competitive advantage.

Practical implications

The research highlight an important issue that how manufacturing sector management uses intellectual capital, knowledge management, innovativeness and business strategies in determining competitive advantage. Besides, it covers the gap and assists the management of the manufacturing sector to focus on exogenous constructs to examine competitive advantage.

Originality/value

This study adds value to the body of knowledge by focusing on predictors that impact competitive advantage. This initial study determines intellectual capital and knowledge management influence on competitive advantage and innovativeness as a mediator by using resource orchestration theory. Moreover, differentiation strategy is used as moderating variable between innovativeness and competitive advantage. The managers, students and researchers can obtain benefits from this study.

中文翻译：

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智力资本、知识管理和竞争优势：资源编排视角

目的

本研究旨在通过创新在巴基斯坦制造业中的中介作用，研究智力资本和知识管理对竞争优势的影响。此外，差异化战略被用作创新和竞争优势之间的调节器。

设计/方法/方法

数据是通过问卷调查从巴基斯坦的 387 家制造企业收集的。使用有目的的随机抽样来收集数据。偏最小二乘结构方程模型 (PLS-SEM) 方法用于测试提出的假设。本研究采用多元回归分析，考察智力资本、知识管理、创新性和差异化战略对竞争优势的影响。

发现

结果表明，智力资本和知识管理显着决定了创新性和竞争优势。此外，创新在智力资本、知识管理和竞争优势之间具有显着的中介作用。此外，创新性在很大程度上决定了竞争优势。商业战略显着导致竞争优势。最后，商业战略在创新性和竞争优势之间显着调节。

实际影响

该研究突出了制造业管理如何使用智力资本、知识管理、创新和商业战略来确定竞争优势的一个重要问题。此外，它弥补了差距并协助制造业的管理层关注外生结构以检查竞争优势。

原创性/价值

这项研究通过关注影响竞争优势的预测因素来增加知识体系的价值。这项初步研究通过使用资源编排理论确定智力资本和知识管理作为中介对竞争优势和创新的影响。此外，差异化战略被用作创新性和竞争优势之间的调节变量。管理人员、学生和研究人员可以从这项研究中受益。