Public Relations Review ( IF 4.636 ) Pub Date : 2021-09-23 , DOI: 10.1016/j.pubrev.2021.102114 Stephanie Madden 1 , Matthew J. Haught 2 , Adelyn James 2
Within public relations, little research has been conducted on the relationship between networks and social issues management, particularly issues that are gendered and emotional. Through a social network analysis and in-depth interviews with individuals involved in a public university’s sexual assault prevention and awareness work, this study demonstrates a missed opportunity for public relations experts to serve as key issue operatives in an issue-driven network. Specifically, public relations issue operatives can bridge network structural holes in the development and dissemination of comprehensive sexual assault awareness and prevention communication at universities.
中文翻译:
问题驱动网络中的关键问题操作员:公共关系是校园性侵犯意识和预防的“力量口袋”
在公共关系中,很少有关于网络与社会问题管理之间关系的研究,特别是性别和情感问题。通过社交网络分析和对参与公立大学性侵犯预防和意识工作的个人的深入访谈,本研究表明公共关系专家错失了在问题驱动的网络中担任关键问题操作员的机会。具体而言,公共关系问题操作员可以弥合大学全面性侵犯意识和预防沟通的发展和传播中的网络结构漏洞。