Purpose

This paper proposes an Exchange-Based View of the value creation process. The Borrowing from marketing literature, the EBV advances that entrepreneurs and stakeholders are tied by exchange relationships, through which they co-create value by reciprocally making and realizing promises of value.

Design/methodology/approach

Propositions are developed and offered to advance the role of exchange in the entrepreneurial value creation process.

Findings

The authors conceptualize the enterprise as a system of exchange relationships between entrepreneurs and their stakeholders, thus proposing an exchange-based view of entrepreneurship.

Originality/value

Such an account of the role of entrepreneurs and of their relationship with the stakeholders has meaningful implications for our understanding of the entrepreneurial tasks of opportunity recognition and exploitation.

中文翻译：

---

创业价值创造：概念化基于交换的创业观

目的

本文提出了价值创造过程的基于交换的观点。借用营销文献，EBV 提出企业家和利益相关者通过交换关系联系在一起，通过交换关系，他们通过互惠做出和实现价值承诺来共同创造价值。

设计/方法/方法

提出并提供建议以促进交换在创业价值创造过程中的作用。

发现

作者将企业概念化为企业家与其利益相关者之间的交换关系系统，从而提出了基于交换的企业家观。

原创性/价值

这种对企业家角色及其与利益相关者关系的描述对于我们理解机会识别和利用的企业家任务具有有意义的意义。