Environmental sustainability is the primary task of environmental entrepreneurship by critically handling increased institutional, customer, and environmental pressures. Green entrepreneurship orientation (GEO) seeks to harmonize their relationships with the external environment to foster the impact of green innovation performance (GIP) on environmental performance (EP). Drawing upon the natural resource-based view and dynamic capability theory, the study examines the effect of GEO on GIP and EP. Additionally, the moderating effect of managerial environmental concerns (MEC) on this relationship is also inspected. The results revealed that green absorptive capacity (GAC), environmental cooperation (EC), and MEC significantly affect GEO. Furthermore, GEO positively influenced GIP and EP. Indeed, GEO partially mediates GAC, EC, and managerial concern's relationship on green innovation and EP. Additionally, MEC significantly moderates the relationship between GEO and EP. Firms GEO should adequately enhance green practices performance and EP to accommodate their external environment relationships. The study concluded that green innovation development shifts firms from environmental management to sustainable development. Theoretical and practical implications were also presented.

中文翻译：

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绿色创业导向对环境绩效的影响：基于自然资源的观点和环境政策观点

通过批判性地处理不断增加的机构、客户和环境压力，环境可持续性是环境企业家的首要任务。绿色创业导向（GEO）旨在协调他们与外部环境的关系，以促进绿色创新绩效（GIP）对环境绩效（EP）的影响。借鉴基于自然资源的观点和动态能力理论，该研究检验了 GEO 对 GIP 和 EP 的影响。此外，还检查了管理环境问题（MEC）对这种关系的调节作用。结果表明，绿色吸收能力（GAC）、环境合作（EC）和MEC显着影响GEO。此外，GEO 对 GIP 和 EP 产生了积极影响。事实上，GEO 部分调解 GAC、EC、和管理层对绿色创新与EP的关系。此外，MEC 显着缓和了 GEO 和 EP 之间的关系。公司 GEO 应充分提高绿色实践绩效和 EP 以适应其外部环境关系。该研究得出结论，绿色创新发展将企业从环境管理转向可持续发展。还介绍了理论和实践意义。