Information systems literature suggests that reputation is the main judgment form that captures user-related information online. Drawing on social judgment literature, we contend that a user's online characteristics and past actions are not all reputation-based, but also legitimacy-based, and that transaction stake determines whether users will use reputation or legitimacy judgment to evaluate other users. Using Airbnb, we show that level of stake in a transaction determines the judgment form (reputation or legitimacy) that guests resort to when evaluating a host. Moreover, we find that providing extensive information on a host to potential guests in low-stake transactions is counterproductive.

信息系统文献表明，声誉是在线捕获用户相关信息的主要判断形式。借鉴社会判断文献，我们认为用户的在线特征和过去的行为并非都是基于声誉的，而是基于合法性的，交易权益决定了用户是否会使用声誉或合法性判断来评估其他用户。使用 Airbnb，我们表明交易中的权益水平决定了客人在评估房东时所采用的判断形式（声誉或合法性）。此外，我们发现在低风险交易中向潜在客人提供有关主人的大量信息会适得其反。