Despite the contagion effect of deviant behavior in tourism settings, tourist-to-tourist effects have been largely ignored, including the joint impacts between other tourists and tourists’ companions. This study proposes that tourists who see deviant other-tourist behavior have significantly stronger deviant behavioral intentions. A questionnaire survey and four scenario-based experiments were performed to test hypothesized relationships. Findings reveal that the social contagion effect exists when tourists see deviant other-tourist behavior. Larger and more cohesive travel groups attenuate this effect, and moral disengagement mediates the social contagion effect. Theoretical and managerial implications are also discussed.

尽管旅游环境中的异常行为会产生传染效应，但游客对游客的影响在很大程度上被忽略了，包括其他游客和游客同伴之间的共同影响。本研究提出，看到异常的其他游客行为的游客具有明显更强的异常行为意图。进行了问卷调查和四个基于场景的实验来测试假设的关系。研究结果表明，当游客看到异常的其他游客行为时，社会传染效应就存在。更大、更有凝聚力的旅行团体减弱了这种影响，而道德脱离则调解了社会传染效应。还讨论了理论和管理影响。