Indonesia’s e-commerce development, with growth forecast of up to USD 300 billion by 2020, encourages many e-commerce companies to create new value in their products/services. Opportunities for e-commerce start-up collaboration programs increase the opportunities for e-commerce to grow. In e-commerce, decision-making for collaborations tends to be intuitive, centralized, and does not use strategic management tools. This study aims to identify critical factors as the main consideration in collaborative decision-making between e-commerce companies and partners. The study was conducted by developing a questionnaire for decision-makers in e-commerce collaborations. The study used the TOE framework, AHP, and TOPSIS methods. As part of the research’s object, the payment method was chosen for an e-commerce company collaborative program. Based on the criteria identified against the existing framework, there are 11 critical factors. The top three criteria are (1) networks and cooperation, (2) management commitment, and (3) knowledge and expertise in digital business. Based on the TOE framework, the main priority is the provision of e-wallet payment methods, which can be done by adding service providers. While research is limited as to the factors’ priority, future studies are suggested to select other collaborative programs or develop a collaborative strategy framework.

中文翻译：

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印尼电子商务合作的关键因素

印度尼西亚电子商务的发展，预计到 2020 年增长高达 3000 亿美元，鼓励许多电子商务公司在其产品/服务中创造新的价值。电子商务初创合作计划的机会增加了电子商务发展的机会。在电子商务中，协作决策往往是直观的、集中的，并且不使用战略管理工具。本研究旨在确定关键因素作为电子商务公司与合作伙伴之间协作决策的主要考虑因素。该研究是通过为电子商务合作的决策者制定问卷来进行的。该研究使用了 TOE 框架、AHP 和 TOPSIS 方法。作为研究对象的一部分，为电子商务公司协作计划选择了支付方式。根据针对现有框架确定的标准，有 11 个关键因素。前三项标准是 (1) 网络与合作，(2) 管理承诺，以及 (3) 数字业务的知识和专业知识。基于 TOE 框架，主要优先事项是提供电子钱包支付方式，这可以通过添加服务提供商来完成。虽然研究仅限于因素的优先级，但建议未来的研究选择其他合作项目或制定合作战略框架。这可以通过添加服务提供者来完成。虽然研究仅限于因素的优先级，但建议未来的研究选择其他合作项目或制定合作战略框架。这可以通过添加服务提供者来完成。虽然研究仅限于因素的优先级，但建议未来的研究选择其他合作项目或制定合作战略框架。