ABSTRACT

The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration, and capability and reveal the roles of information technology and strategic logics in the transformation process. This study contributes to theory-building in digital transformation by providing a comprehensive framework for reconfiguring organizational resources and capabilities to cope with the requirements of e-intermediaries. Our findings also provide useful managerial insights for intermediaries in terms of resource-focused actions and resource portfolios to bridge supply and demand.

摘要

数字技术的发展迫使越来越多的传统中介转型为电子中介以求生存。本研究采用资源编排的视角，通过案例研究的方法研究数字化转型的过程和机制。我们的研究结果表明，中介机构的数字化转型需要战略逻辑、资源编排和能力的契合，并揭示信息技术和战略逻辑在转型过程中的作用。本研究通过提供一个全面的框架来重新配置组织资源和能力以应对电子中介的要求，从而有助于数字化转型的理论构建。