The increasing interest of organizations in innovating and surviving during stressful work environments has led scholars to ponder ways to increase employee’s creativity. The study aims to empirically examine the relationship between perceived organizational support (POS) and employee creativity through work engagement and the moderating effect of challenge and hindrance stressors. The theoretical lens of social exchange theory was used to explain the study framework. Data was collected from 324 marketing personnel of the beverage and telecom sector in Pakistan and analyzed using structural equation modeling (SEM) with AMOS. The findings revealed that the direct relationship between POS with work engagement and employee creativity and work engagement with employee creativity was significant. Interestingly, the moderator has shown a prominent effect, which illustrated that low hindrance stressors strengthened the relationship between POS and work engagement. The study contributes by enhancing the employee’s creativity by reducing stressful working environments in many ways.

组织对在压力大的工作环境中创新和生存的兴趣日益浓厚，这促使学者们思考如何提高员工的创造力。该研究旨在通过工作投入和挑战和阻碍压力源的调节作用，实证检验感知组织支持 (POS) 与员工创造力之间的关系。社会交换理论的理论视角被用来解释研究框架。从巴基斯坦饮料和电信行业的 324 名营销人员收集数据，并使用结构方程模型 (SEM) 和 AMOS 进行分析。研究结果表明，POS 与工作投入和员工创造力以及工作投入与员工创造力之间的直接关系是显着的。有趣的是，主持人表现出突出的作用，这说明低障碍压力源加强了 POS 与工作投入之间的关系。该研究通过在许多方面减轻压力的工作环境来提高员工的创造力。