This study aimed to examine the attributes that influence students' selection of electives in a two-year Master of Business Administration program. The study highlighted the utility of attributes that influences the student choices of electives as they trade-off between pecuniary and non-pecuniary; long term and short-term outcomes. The study deployed a conjoint analysis using the card sort method. It was found that the perceived knowledge of the faculty and recommendation from social networks of seniors and peers were the most significant factors guiding the choice. The study found that despite being a career enhancement course, the students’ motivation to learn and placement orientation of the course did not feature as important. There were no significant differences between how men and women chose electives, though the order of choices varied. The findings guide faculty members towards aligning teaching pedagogies that are engaging and focus on building connections and relationships. This must be complemented with push strategies, impression management, and class management techniques.

本研究旨在检查影响学生在两年制工商管理硕士课程中选择选修课的属性。该研究强调了影响学生选择选修课的属性的效用，因为他们在金钱和非金钱之间进行权衡；长期和短期结果。该研究使用卡片分类方法进行了联合分析。研究发现，教师的感知知识以及来自前辈和同龄人的社交网络的推荐是指导选择的最重要因素。研究发现，尽管是一门职业提升课程，但学生的学习动机和课程的安置方向并不重要。男性和女性选择选修课的方式没有显着差异，尽管选择的顺序各不相同。调查结果指导教职员工调整教学教学法，这些教学法引人入胜并专注于建立联系和关系。这必须辅以推送策略、印象管理和班级管理技术。