What makes written text appealing? In this registered report protocol, we propose to study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy comparing multiple headline variants for the same news articles. This unique setup allows us to control for factors that can have crucial confounding effects on headline success. Based on prior literature and a pilot partition of the data, we formulate hypotheses about the linguistic features that are associated with statistically superior headlines. We will test our hypotheses on a much larger partition of the data that will become available after the publication of this registered report protocol. Our results will contribute to resolving competing hypotheses about the linguistic features that affect the success of text and will provide avenues for research into the psychological mechanisms that are activated by those features.

中文翻译：

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语言对新闻标题成功的影响：来自数千个在线实地实验的证据（注册报告协议）。

是什么让书面文字具有吸引力？在此注册报告协议中，我们建议使用在流行网站 Upworthy 上进行的大规模现场实验（A/B 测试）数据集来研究新闻标题成功的语言特征，比较相同新闻文章的多个标题变体。这种独特的设置使我们能够控制可能对标题成功产生关键混杂影响的因素。基于先前的文献和数据的试点划分，我们制定了关于与统计上优越的标题相关的语言特征的假设。我们将在更大的数据分区上测试我们的假设，这些数据将在本注册报告协议发布后可用。