ABSTRACT

Despite the growing popularity of business analytics (BA) in the increasingly knowledge-based economy, many firms are still skeptical about its strategic value and thus hesitant to adopt BA. To have a true sense of which firms are likely to adopt and then utilize the BA for their competitiveness, this paper identifies BA user characteristics in terms of the user’s firm size, organizational readiness, financial resources, and information technology expertise/infrastructure. In so doing, this paper conducted a series of cluster and decision tree analyses to develop specific profiles of BA adopters and non-adopters based on a sample of 224 Korean firms representing various industry sectors. This paper is one of the first attempts to develop practical guidelines for the successful implementation of BA based on the empirical study of BA practices among Korean firms.

摘要

尽管商业分析 (BA) 在日益知识化的经济中越来越受欢迎，但许多公司仍然对其战略价值持怀疑态度，因此对采用 BA 犹豫不决。为了真正了解哪些公司可能采用并利用 BA 来提高竞争力，本文根据用户的公司规模、组织准备情况、财务资源和信息技术专业知识/基础设施来确定 BA 用户特征。为此，本文进行了一系列聚类和决策树分析，以基于代表各个行业部门的 224 家韩国公司的样本来开发 BA 采用者和非采用者的具体概况。