ABSTRACT

This study examined how psychological distance, both social and temporal, can be leveraged in prosocial health behavior messages to mitigate perceived psychological reactance. Following the construal level and psychological reactance theories, we conducted a 2 × 2 between-subjects factorial design (N = 245), which manipulated naturalistic messages regarding a prosocial communications campaign. Structural equation modeling showed that far temporal distance combined with far social distance could significantly reduce threat to freedom and therefore positively affect attitudes and behavioral intentions toward prosocial health topics. The effect of social distance was found not significant, differing from past findings. Further, intertwined and parallel psychological reactance models were tested and discussed. We suggest the need for more psychological reactance research, particularly examining prosocial health behavior. Strategies for practical persuasion strategies in prosocial messages are proposed.

摘要

本研究调查了如何在亲社会健康行为信息中利用社会和时间上的心理距离来减轻感知到的心理反抗。遵循解释水平和心理反抗理论，我们进行了 2×2 被试间析因设计（N= 245)，它操纵了有关亲社会传播活动的自然主义信息。结构方程模型表明，远时间距离与远社会距离相结合可以显着减少对自由的威胁，因此对亲社会健康主题的态度和行为意图产生积极影响。与过去的研究结果不同，社会距离的影响并不显着。此外，测试和讨论了相互交织和平行的心理反抗模型。我们建议需要进行更多的心理反抗研究，特别是检查亲社会健康行为。提出了亲社会信息中实用说服策略的策略。