This article examines the link between obesity and compensatory consumption in the context of jewelry shopping. Study 1 finds that participants with higher body mass indices are willing to pay more for a jewelry item. Study 2 generalizes this finding by documenting that jewelry store sales are higher in places with greater obesity rates. Using Google Trends data, Study 3 shows that the search interest for jewelry stores increases with the obesity rate and that this relationship is mediated by people's dissatisfaction with their current weight as revealed by their search activity. Finally, supporting the self-discrepancy account, Study 4 shows that the use of self-related and discrepancy words together in jewelry-related tweets is more pronounced in places with greater obesity rates. These findings collectively help enhance the field's understanding of the consumption behavior of people who are part of a large stigmatized group.

中文翻译：

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肥胖与补偿性消费：来自珠宝购物的证据

本文研究了在珠宝购物的背景下肥胖与补偿性消费之间的联系。研究 1 发现，体重指数较高的参与者愿意为珠宝支付更多费用。研究 2 通过记录肥胖率较高的地方的珠宝店销售额较高来概括这一发现。使用谷歌趋势数据，研究 3 表明珠宝店的搜索兴趣随着肥胖率的增加而增加，并且这种关系是由人们对他们的搜索活动所揭示的当前体重的不满所调节的。最后，支持自我差异账户的研究 4 表明，在与珠宝相关的推文中同时使用自我相关和差异词在肥胖率较高的地方更为明显。这些发现共同有助于加强该领域的“