This paper reports on research into undergraduate students' engagement with university library social media. Social media (SM) applications enable university libraries to reach users in ways that may better meet their needs and preferences, but evidence suggests that undergraduate students' engagement with library social media is limited. This raises the question of whether libraries have a good understanding of student preferences for library SM content and approaches and whether students want to engage with the library at all through SM applications. This research aimed to identify if, how and why undergraduate students in select Nigerian universities engage with their library's SM through a questionnaire survey drawing on the Elaboration Likelihood Model (ELM) of persuasive communication. The results indicate that most students are unaware of university library SM posts. Those who are aware prefer content related to events and happenings on campus as well as news about library service developments. Results of the multiple regression reveal that students attach importance to the content of SM posts suggesting that the university library may still be able to reach them through social media for more meaningful interactions. Recommendations for the management of the content and approach to SM communications for university libraries are provided.

本文报告了本科生参与大学图书馆社交媒体的研究。社交媒体 (SM) 应用程序使大学图书馆能够以更好地满足用户需求和偏好的方式接触用户，但有证据表明，本科生对图书馆社交媒体的参与是有限的。这就提出了一个问题，即图书馆是否充分了解学生对图书馆 SM 内容和方法的偏好，以及学生是否希望通过 SM 应用程序与图书馆互动。本研究旨在通过利用说服性沟通的详尽可能性模型 (ELM) 进行问卷调查，确定尼日利亚选定大学的本科生是否、如何以及为何与图书馆的 SM 互动。结果表明，大多数学生不知道大学图书馆 SM 帖子。知情者更喜欢与校园事件和事件相关的内容以及有关图书馆服务发展的新闻。多元回归的结果表明，学生重视 SM 帖子的内容，这表明大学图书馆可能仍然能够通过社交媒体与他们联系，进行更有意义的互动。提供了对大学图书馆 SM 通信内容和方法的管理建议。多元回归的结果表明，学生重视 SM 帖子的内容，这表明大学图书馆可能仍然能够通过社交媒体与他们联系，进行更有意义的互动。提供了对大学图书馆 SM 通信内容和方法的管理建议。多元回归的结果表明，学生重视 SM 帖子的内容，这表明大学图书馆可能仍然能够通过社交媒体与他们联系，进行更有意义的互动。提供了对大学图书馆 SM 通信内容和方法的管理建议。