Music is a key and heavily researched stimulus in tourism and hospitality service settings. However, this growing body of research has produced contradictory results in terms of direction, strength, and statistical significance, rendering conclusions and evidence-based decisions questionable and precarious. This meta-analysis of 56 studies and 209 effects quantitatively synthesizes empirical evidence regarding the influence of music in tourism and hospitality service settings. We consider five dimensions of music and assess their effects on a wide range of customers’ organismic reactions and behavioral responses. The results indicate that it is not so much the presence of music but the design of it that influences customers. In addition, the preferential dimensions of music have a much stronger influence on customers than the physical dimensions of music. The large number of relationships examined offers practical guidance to professionals on the effective use of music in tourism and hospitality settings.

音乐是旅游和酒店服务环境中一个关键且经过大量研究的刺激因素。然而，越来越多的研究在方向、强度和统计意义方面产生了相互矛盾的结果，使结论和基于证据的决策变得可疑和不稳定。这项对 56 项研究和 209 项影响的元分析定量地综合了有关音乐在旅游和酒店服务环境中影响的经验证据。我们考虑音乐的五个维度，并评估它们对广泛客户的有机反应和行为反应的影响。结果表明，影响客户的不是音乐的存在，而是音乐的设计。此外，音乐的偏好维度比音乐的物理维度对顾客的影响要大得多。研究的大量关系为专业人士在旅游和酒店环境中有效使用音乐提供了实用指导。