Abstract

Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. The growth of sponsored content in digital journalism over the last two decades has attracted wide-ranging research into developing practices, arrangements and their industrial, cultural and societal consequences. This introduction to a special issue on sponsored editorial content discusses the phenomena and how it has been understood and addressed by academic researchers, industry practitioners, regulatory agencies and civil society stakeholders. The article discusses definitions and definitional debates, provides a mapping of research approaches and findings, and identifies paths for future research, including those developed by authors for this special issue.

摘要

赞助编辑内容是与通常在平台上或由内容提供商发布但由第三方付费的内容具有相似质量和格式的材料。在过去的二十年里，数字新闻赞助内容的增长吸引了对发展实践、安排及其工业、文化和社会后果的广泛研究。这篇关于赞助社论内容特刊的介绍讨论了这一现象以及学术研究人员、行业从业者、监管机构和民间社会利益相关者如何理解和解决这一现象。文章讨论了定义和定义辩论，提供了研究方法和发现的映射，并确定了未来研究的路径，