More than a solo method: Netnography’s capacity to enhance offline research methods,Area

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More than a solo method: Netnography’s capacity to enhance offline research methods
Area ( IF 1.6 ) Pub Date : 2021-09-15 , DOI: 10.1111/area.12750
Wu Di ₁

Affiliation

As the use of the Internet has become ubiquitous and pervasive in people’s work and day-to-day life, netnography has been increasingly adopted to study online communities and activities in a range of social science disciplines, including Geography. The literature has identified that netnography is an effective research method in its own right. This paper aims to contribute to the literature on netnography by revealing novel possibilities that emerge when netnography is combined with offline research methods. It finds that a more active and participatory approach to netnography can significantly facilitate and smooth offline research methods such as interviews and observations in two major ways. First, it increases social and cognitive proximity between researchers and their participants. Second, it enables the spatial and temporal extension of researchers’ fieldwork.

中文翻译：

不仅仅是一种单独的方法：网络志增强离线研究方法的能力

随着互联网的使用在人们的工作和日常生活中变得无处不在，网络志越来越多地被用于研究包括地理在内的一系列社会科学学科的在线社区和活动。文献表明，网络志本身就是一种有效的研究方法。本文旨在通过揭示网络志与离线研究方法相结合时出现的新可能性，为网络志文学做出贡献。研究发现，对网络志采取更积极和参与性的方法可以在两个主要方面显着促进和平滑线下研究方法，例如访谈和观察。首先，它增加了研究人员与其参与者之间的社交和认知接近度。第二，

更新日期：2021-09-15

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