Although researchers and managers have examined various business outcomes of sustainability, the literature offers little insight into how firms could cultivate a higher level of sustainability focus in their NPD endeavors. Drawing upon the literature on sustainability and new product innovation and using a competency-based and dynamic capabilities perspective as the theoretical lens, this study develops a model of key antecedents to sustainability-focused innovation. Data from a survey of managers in 228 business-to-business firms suggest that 1) a higher level of global focus is associated with greater sustainability-focused innovation, 2) open innovation exhibits a curvilinear (inverted U-shaped) relationship with sustainability-focused innovation such that the influence of open innovation is positive at a moderate level but diminishes when open innovation becomes excessive, 3) the relationship between open innovation and sustainability-focused innovation is contingent on a firm’s innovation strategy, and 4) sustainability-focused innovation is positively related to a firm’s NPD performance.

尽管研究人员和管理者已经研究了可持续发展的各种商业成果，但文献很少提供关于公司如何在其 NPD 努力中培养更高水平的可持续发展重点的见解。本研究借鉴有关可持续性和新产品创新的文献，并使用基于能力和动态能力的视角作为理论视角，开发了一个以可持续性为中心的创新的关键前因模型。对 228 家企业对企业管理人员的调查数据表明：1) 更高水平的全球关注与更注重可持续性的创新相关，