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Collaborative governance in shared accommodation platform: Moderating role of perceived risk
Journal of Hospitality and Tourism Management ( IF 7.6 ) Pub Date : 2021-09-14 , DOI: 10.1016/j.jhtm.2021.09.005
Guoyin Jiang 1 , Meijuan Zhang 1 , Xingshun Cai 1 , Xiaodong Feng 1
Affiliation  

Platform performance can be enhanced with efficient control; accordingly, control is a high-priority concern for information technology platforms. However, the influence of formal and informal controls on participation in platform governance continues to be undetermined. In this work, the participation of multiple participants in platform governance in shared accommodation platforms is empirically studied from the user and vendor perspectives. This research also investigates the role of governance intention in the value co-creation of these platforms. An online survey was carried out, which generated 343 user data and 134 vendor data. Results reveal that platform reputation and government regulation positively influence participation in platform governance through formal and informal controls. Meanwhile, the positive effects of management responses and online complaints on platform governance participation differ with the perceptions of groups. The moderating role of perceived risk partially influences platform governance participation and two forms of control (i.e., formal and informal). The outcomes of formal and informal controls vary depending on the perspective.



中文翻译:

共享住宿平台中的协同治理:感知风险的调节作用

有效控制可提升平台性能;因此,控制是信息技术平台的一个高度优先关注的问题。然而,正式和非正式控制对参与平台治理的影响仍然不确定。在这项工作中,从用户和供应商的角度实证研究了多个参与者参与共享住宿平台的平台治理。本研究还调查了治理意图在这些平台的价值共创中的作用。进行了一项在线调查,生成了 343 个用户数据和 134 个供应商数据。结果表明,平台声誉和政府监管通过正式和非正式控制对参与平台治理产生积极影响。同时,管理层回应和在线投诉对平台治理参与的积极影响与群体的看法不同。感知风险的调节作用部分影响平台治理参与和两种控制形式(即正式和非正式)。正式和非正式控制的结果因视角而异。

更新日期:2021-09-14
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