![Graphic][1] This year Guts UK is 50 years old. Initially established as the Digestive Disorders Trust Fund by British Society of Gastroenterology (BSG) Council, it became the Digestive Disorders Foundation, then in 2004 was transformed into CORE, before a highly successful relaunch as Guts UK in 2018. The ‘Digestive Disorders Foundation’ always raised queries about the connection to biscuits, but history will record that the name CORE was not a terribly good one either, despite having been recommended pro bono by a very well-known advertising agency! There is no doubt that the rebirth as Guts UK has had a huge effect on our visibility with a marked increase in contacts from patients and carers. The charity has been digitally transformed by having a relevant name and a strong web presence, all thanks to an outstanding team of enthusiastic staff. The website now attracts over 4000 visitors every day, compared with less than 100 when we were CORE. Importantly, this is now translating into a substantial increase in donations, which is essential for the future growth of the charity and our support for research for all disorders of the gut, liver and pancreas, and in nutritional sciences. This support for gastrointestinal research is even more important today than it was in 1971. Despite the high prevalence and impact of gastrointestinal … [1]: /embed/inline-graphic-1.gif

中文翻译：

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Guts UK 50 岁了

![Graphic][1] Guts UK 今年已经 50 岁了。最初由英国胃肠病学协会 (BSG) 理事会成立为消化系统疾病信托基金，后来成为消化系统疾病基金会，然后在 2004 年转变为 CORE，然后于 2018 年以 Guts UK 的身份重新推出，非常成功。“消化系统疾病基金会”总是提出与饼干的联系的疑问，但历史会记录，尽管 CORE 这个名字被一家非常知名的广告公司无偿推荐，但它也不是一个非常好的名字！毫无疑问，重生为 Guts UK 对我们的知名度产生了巨大影响，患者和护理人员的接触显着增加。该慈善机构通过拥有相关名称和强大的网络影响力实现了数字化转型，这一切都归功于一支出色的热情员工团队。该网站现在每天吸引超过 4000 名访问者，而我们在 CORE 时还不到 100 名。重要的是，这现在转化为捐赠的大幅增加，这对于慈善机构的未来发展以及我们对所有肠道、肝脏和胰腺疾病以及营养科学的研究的支持至关重要。这种对胃肠道研究的支持在今天比 1971 年更加重要。尽管胃肠道的流行和影响很高…… [1]：/embed/inline-graphic-1.gif 和营养科学。这种对胃肠道研究的支持在今天比 1971 年更加重要。尽管胃肠道的流行和影响很高…… [1]：/embed/inline-graphic-1.gif 和营养科学。这种对胃肠道研究的支持在今天比 1971 年更加重要。尽管胃肠道的流行和影响很高…… [1]：/embed/inline-graphic-1.gif