The European audiovisual market has unique contextual characteristics that constrain the sustainability and development of audiovisual content. Among other shifts, the rise of global subscription video-on-demand players like Netflix have been reshaping this market. Although Netflix has been investing in Europe, little is known about their actual investment strategies. This study’s goal is to analyse Netflix original investment in European scripted series and examine their implications for the European market. Based on a mapping of all European Netflix Originals, we identify four investment patterns. The analysis shows a significant uptake of Netflix investment, yet concurrently these reinforce existing discrepancies between large and small states in Europe.

欧洲视听市场具有独特的背景特征，限制了视听内容的可持续性和发展。在其他变化中，Netflix 等全球订阅视频点播播放器的兴起正在重塑这个市场。尽管Netflix一直在欧洲投资，但对其实际投资策略知之甚少。本研究的目标是分析 Netflix 对欧洲剧本系列的原创投资，并研究它们对欧洲市场的影响。基于对所有欧洲 Netflix 原创作品的映射，我们确定了四种投资模式。分析显示 Netflix 投资显着增加，但同时这些也加剧了欧洲大小国家之间现有的差异。