We examine the Scotch Whisky Association’s (SWA) role in protecting “Scotch whisky” between c. 1945 and c. 1990. Using new archival evidence, we demonstrate that the SWA intensively lobbied the UK government to achieve coordination between domestic and European regulations governing Scotch whisky and whisky. The SWA’s nonmarket activities were consonant with some trade associations but in other respects they were atypical. The SWA extended its activities to supranational bodies and engaged in extensive domestic and foreign litigation. The key message from this article is that the SWA built the world-renowned appellation “Scotch whisky” even though this marque was not registered as an appellation until the late twentieth century.

我们研究了苏格兰威士忌协会 (SWA) 在保护 c 之间的“苏格兰威士忌”方面的作用。1945年和c。1990 年。使用新的档案证据，我们证明 SWA 大力游说英国政府，以实现国内和欧洲管理苏格兰威士忌和威士忌的法规之间的协调。SWA 的非市场活动与一些贸易协会一致，但在其他方面却不典型。SWA 将其活动扩展到超国家机构，并参与了广泛的国内外诉讼。这篇文章的关键信息是 SWA 建立了世界知名的名称“苏格兰威士忌”，尽管这个品牌直到二十世纪末才注册为名称。