An important trend that has emerged within the past decade is a tendency towards a sharing economy, where consumers share with, lend to or rent from other consumers rather than buy and own. While research interest in the topic abounds, no studies have empirically examined the effects of consumers’ orientation towards lending or renting (i.e., de-ownership orientation) on their compulsive and impulsive digital acquisition tendencies. To fill in these gaps, the authors explicate how consumers’ de-ownership orientation influences digital piracy as a dark-side digital acquisition behavior through their compulsive and impulsive digital acquisition tendencies. Findings from a U.S. panel survey indicate that consumers’ de-ownership orientation leads to higher compulsive and impulsive digital acquisition tendencies, and consequently, stimulates digital piracy. This research also demonstrates that consumers’ moral intensity attenuates the identified positive relationships, while collectivistic feelings strengthen the effects of de-ownership orientation on compulsive and impulsive digital acquisition tendencies.

过去十年出现的一个重要趋势是共享经济趋势，消费者与其他消费者共享、借出或租用其他消费者，而不是购买和拥有。虽然对该主题的研究兴趣比比皆是，但没有研究实证研究了消费者的借贷取向（即去所有权取向）对其强迫性和冲动性数字获取倾向的影响。为了填补这些空白，作者解释了消费者的去所有权取向如何通过他们的强迫性和冲动性数字获取倾向影响数字盗版作为一种黑暗面的数字获取行为。美国小组调查的结果表明，消费者的去所有权倾向导致更高的强迫性和冲动性数字获取倾向，因此，刺激数字盗版。这项研究还表明，消费者的道德强度减弱了已识别的积极关系，而集体主义情绪加强了去所有权取向对强迫性和冲动性数字获取倾向的影响。